Braid Theory: AI Platform - Mitigating the spread of COVID-19

Created & Published by: Braid Theory

COVID-19 is having a significant impact on how retailers currently operate, and many experts believe these developments will result in long-term changes in consumer behavior. It is hard to predict how, where, and to what degree things will shift. Compounding the issue is the fact that sales forecasting techniques of the past no longer accurately predict the future. You need to be able to assess the impact of changing consumer patterns on your sales in order to both survive now and thrive in the post-COVID world.

Watch this webinar with Dunkin' Brands and Tango to learn how to:

  • Develop a strategic approach to reopening stores by factoring in new data sources, regional differences and new rules
  • Model the new normal leveraging machine learning to quickly recalibrate based on changes in underlying factors
  • Create a longer-term plan to rationalize and reimagine your store portfolio based on changing customer behavior and competitive changes
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